Article Plan: Fundraising 101

	Planning Comments
article genre (purpose, type)	The purpose of this article will primarily be to inform, but also to entertain as this is a magazine that needs to draw in consumer’s loyalty.
Narrative voice (1st, 2nd or 3rd person)	I will be using all three narrative voices at some point in my article, as they all serve a purpose. I need to address my audiences directly therefore I will be using second person narrative voice at times “you could...” I will be using third person narrative voice when referring back to the surveys and small interviews I have conducted. I will be using first person to draw upon my own experiences, making the piece reliable as they will know that the journalist writing the piece has experienced this first hand.
Register (Informal/formal, colloquial, dialect, taboo words?)	I will be writing in an informal tone, as I want to bond and make a relationship with my audience.  I won’t be using colloquial language, as I think that this will make it difficult for a national audience to read and understand. I will avoid taboo language as I need to restrict myself to the client limitations set by the Northern Echo.
Stylistics (repetition, strong verbs, adjectives, alliteration, similes, metaphors, sentencing, rhythm)	I may try to use some repetition and alliteration to make the article flow more and to make it more journalistically skilled. It will also make it more fuin to read, in my opinion, and will stick in to the audiences mind more. My sentencing will vary as they all have different functions: short sentences will create an abrupt feel or will create some enigma. It is also non standard, therefore it will make the text seem more informal. I think that the majority of my sentences will be declaratives, as I will be stating things that have happened or anecdotes of peoples fundraising experiences. I think some exclamatives will be appropriate here and will liven up the article.
Tone of address (hectoring, sarcastic, ‘matey’, ironic, etc)	I don’t feel that the content of this article will require the use of a sarcastic tone, therefore I think I will avoid it. In all other sections of planning I have stated that I would like to create an informal relationship with my reader, therefore I would think that a ‘matey’ tone would be appropriate in this case. I don’t feel like the topic of fundraising will require irony in the article, therefore I don’t think there is any need for me to include it.
Structure and pace (discourse structure, logical paragraphing, connectives, conclusion)	I would like to keep my paragraphs short, as when text is presented in small columns paragraphs appear bigger as opposed to a piece of text on a page that isn’t reduced to columns. I think that this will attract my audience into reading this article. As my article will mainly be based on other peoples stories and is more of a ‘how to’ article I think that it will be set out differently to standard prose articles.